THE COVID
PANDEMIC
Covid pandemic has
settled down as retailers quickly found
ways to overcome the crisis with new
safety precautions and guidelines to
follow. The response was two years in
the making as state health experts’
regulations had retailers set down
safety guidelines for customers to
follow. Ideas such as washing hands,
limiting the amount customers in a store
at one time, plastic barriers for cash
transaction, one way aisles for in store
traffic patterns and much more to curb
the crisis. Some of these suggestions
remain currently even with the crisis
behind us. Why did covid get immediate
attention and existing store safety
rules remained unattended.
As a Retail Store
Designer for 50 years, I traveled
America and continue to, visiting
different retailers, and learning their
safety procedures. The more I travel the
more I experienced that corporate, who
generates the new employee safety
manuals and plan-o-grams, failed to
follow up at store level to ensure that
some corporate regulations were, in
fact, being followed.
There needs to be a
new emphasis on how and why the store
needs to pay as much attention on store
safety as they do on the pandemic and
inventory control. Loss prevention
employees at store level spend their
time tracking down customers who steal
product. The simple math is that they
saved the store a few hundred dollars
when at the same time a hazardous
safety condition allows to remain in the
store that could potentially cost the
store hundreds of thousands of dollars.
There has always
been a misperception between the
Corporate home office (Ivory Tower) and
their store staff (Field Personnel)
brought on by a lack of understanding
for each other’s concerns. Each group
pointing a finger at the other to place
blame when something goes wrong. I
understand the complexities between the
Corporate home office and the store, but
that “tug of war” does not work well for
the retailer when a customer loses their
eyesight, use of limbs or even death
because of not enforcing the safety
regulations.
The corporate
employee’s regional manager act as the
liaisons between corporate and the
store. The regional manager does a great
job in clarifying the safety regulations
that corporate provides for the store in
the safety manual prior to the regional
manager leaving the store. The manager
and regional manager agree that the
safety regulation will be implemented
daily. Every safety measure printed in
the safety handbook must be precisely
followed or the field needs to provide
suggestions to be followed unless the
store’s condition and staff level do not
allow. The field personnel and regional
manager need to provide suggestions to
the corporate regulator to make the
safety rule relevant to that stores
condition. As a Retail Safety Expert
Witness, I have been asked to opine on
over 500 cases for Plaintiff and Defense
Attorneys. I find that the above is
typical of many retail chains and the
actual cause of retail incident if not
implemented.
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Jerry
Birnbach
Retail
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Jerry Birnbach
Slip & Fall
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